Due to the growing need for responsible use of natural and cultural resources, increasing competition in tourism sector and changing consumption patterns, Mediterranean destinations are facing constant challenges to improve the quality of tourism offer, to strengthen cooperation between tourism providers and local community and to communicate with the visitors.
Tourism sustainability certification is one of the effective instruments which addresses these challenges and shows destinations and tourism operators’ commitment to follow the principles of sustainable development. It is also a tool for improvement of tourist offer, community building and marketing.